Jessica Reyes
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Resume
Morning Consult,
Quantitative Field Coordinator (Research Ops & Analytics)
April 2025 - PRESENT
Partnered with software developers to test and evaluate internal research tools supporting an AI-powered insights platform, providing feedback and recommendations to improve usability and workflows.
Designed sampling strategies and quota frameworks to ensure representative audiences aligned with research and business objectives.
Monitored live fielding and data metrics to identify and troubleshoot sampling and technical issues impacting study timelines and data quality.
Partnered with Sales and Research Solutions teams to translate business and research questions into actionable study designs and audience definitions.
Cleaned and analyzed survey datasets like open-ended questions and QA metrics post-fielding to detect data quality issues improving the accuracy of research outputs.
Coordinated with external vendors to source niche and hard-to-reach audiences, evaluating feasibility, cost, and data quality tradeoffs.
Material+,
Qualitative Research Coordinator (UX & Mixed Methods Research)
October 2022 - May 2025
Conducted and moderated qualitative research sessions to evaluate products, identifying usability issues and unmet user needs for clients including Mercedes-Benz, BMW, Google, and Meta.
Cross functional collaboration with clients and internal teams to define research objectives, screening criteria, and methodologies for usability tests, IDIs, focus groups, and online communities.
Programmed surveys to support usability and exploratory research, ensuring clear question design and smooth participant experience.
Managed vendors and the end-to-end participant experience to ensure data quality, compliance with recruiting criteria, and participant study completion.
Pre-screened and recruited ~35-100 participants per study nationwide for nearly 200 studies, achieving a 95%+ recruitment success rate.
Streamlined recruitment process by leveraging advanced Google Sheets and Excel functionalities to automate quota tracking and filter raw data, saving hours of manual work.
EDUCATION
Bachelor of Science in Marketing
California State University, Northridge
Graduate as of August 2021
Cumulative GPA 3.2
CERTIFICATIONS
User Experience Principles and Processes
University of Michigan - March 2022
Understanding User Needs
University of Michigan - April 2022
Evaluating Designs with Users
University of Michigan - January 2023
SKILLS
Methods
Usability testing, In-depth interviews, Affinity mapping, Survey design, Participant screening & recruitment, Primary & secondary research, Data quality analysis, Research synthesis
Tools
Slack, Microsoft Teams, Survey Monkey, Google Forms, Jira, Asana, FigJam, Notion, Google Workspace, Microsoft 365, Google Analytics
AWARDS
Dean's List
California State University, Northridge - Spring 2021
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